| 12 May 2011 | |
Are science festivals worth it? |
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Large-scale science festivals can be resource intensive. They often require a significant fund-raising effort (they seem to end up costing roughly $10 per person served, roughly the same as most science centers). But they also depend on the energies of a whole community of partners and collaborators. Are they worth the money and time?
Evaluations conducted by the Science Festival Alliance have already shown some of the unique benefits of the festival format. Strengths include reaching new audiences, and involving researchers directly in public outreach. We will soon make these and additional findings public. However, two recent initiatives are taking festival impacts beyond the once-a-year celebration, and extending the benefits--and value--of science festivals to the rest of the calendar year.
1. Festival as match-maker between attendees and year-round programs
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