An English description from the European Commission:

The Genova Science Festival is conceived to face the stimulating challenge of establishing a common ground where science and society meet in an interactive and diversified way. In order to facilitate the understanding of the "whys" of science by means of an appealing and simple language, the Festival is structured as a showcase of events with a “scientific flavour” (e.g. S&T exhibitions, conferences, workshops, round tables, books and video presentations, theatrical plays) directed both to experts - to establish the necessary synergies that facilitate the exchange of expertise and experience - and to the large public, with particular attention to the youngest, who will thus face science taking on creative roles, in addition to taking part in more traditional training methods.

Read the rest here. And read another article here.